Are You Proud Of Your Work?

I like entering the sales room of shops or banks that I'm not a customer of, approaching the next available employee, and saying: "I'd like to become your customer. How can you help me?"

You - as business owner, leader, or sales person - would just dream of such a situation! You can get a new client without any sales or marketing effort. No cold calls, no time consuming meetings, no pitches. Just a new customer knocking at your door.

So everyone should be happy, right? NO! Too many businesses are not capable of dealing with new customers effectively. Their customer service people do not care, they talk the potential client away, they do not listen, and so on. Read a REAL STORY of the 15-stumbling-block-experience that happened to me just a few days ago.

The root cause of poor customer service is two-fold:

1. The staff is not proud of their job and their company. They do not believe that any person would like to become their customer.
2. Poor leadership does not support employees to become proud of their company and their work. The vision - if there is any - is not reflected in day-to-day business, managers do not lead by example, or staff do not receive proper acknowledgement - to name just a few examples.

If you want to ensure that EVERY person who wants to be a customer of your company actually becomes your client, then make your staff proud of their job and their employer. The rest will follow.

When was the last time you where really proud of working for your company?

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