It's All About Trust

Have you ever asked yourself: Do I trust my customers? And do we, as a company, trust our clients?

The question is actually fundamental when starting a new business. It determines how you are going to do your business, what is your business model, and how sustainable it is.

But then a strange thing happens. When a business grows big, people inside the company start treating people outside of it – their prospects and customers – differently. They see them as potentially dangerous attackers who have nothing else in mind but to spring upon their corporate fortress.

The Telecom industry in North America is an example. Want a new cell phone, and a good one? Then you must sign a three-year contract and undergo a credit check first. You will hear a sales rep of a major telecom provider saying loftily "Well, we offer them (red.: our clients) some flexibility. They (red.: our clients) are allowed to switch to another plan once in two years. And they'll need to pay a reactivation fee, indeed." Sounds like a prison, hey? Other telecom behemoths show similar behaviour, which I would describe as inward-looking risk-averse disdain of You, Mr. Customer. To put it shortly: they suffer from a Lack of Trust. 

Luckily, a few entrepreneurial-minded companies - like the young Canadian Public Mobile - dare to offer a radical alternative. Their model is fact- and trust-based, providing you with unlimited call time upon one-time payment, per month. No contract, no checks, no conditions.

Trust is simple. Mistrust is complex. It's as simple as that. 

Public Mobile has experienced an unprecedented growth since its launch in early 2010, which is encouraging, because it proves that there is only one way people respond to trust. With Trust.