The “vision thing” is serious.

What does your company stand for? Is its vision appealing enough to thrive?

Example Nokia: Stands for mobile phones. Sadly enough, the market has changed to smart phones. Nokia has no response, they are losing.

The reason: other companies with a clear and innovative vision are shaping the market. So, do you want to determine the direction or do you prefer to drift and be eliminated?

From our clients we hear things like:

• “We know our market, and what our clients want.” Really? Nokia said the same.
• “Our market doesn’t change that fast.” Sure? But perhaps faster than you.
• “The customers always ask about the price first.” Yes, because you don’t provide customer value that stands out of the crowd.

If you don’t have an appealing vision and a supporting value proposition then

• you stay commodity and run into a price battle
• your future is at risk since others will come and do something better – maybe this year, maybe in 3 years
• you don’t unleash your potential, you lose money, ...

... or you change. And take the “vision thing” serious.

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